A comprehensive textbook, “Strategic Management and Business Policy: Globalisation, Innovation, and Sustainability” examines the intricate dynamics of contemporary business environments. It provides a detailed examination of strategic management principles and their implementation in the modern, globalised world of fast change.
Environmental analysis, formulation, implementation, and evaluation are some of the foundational concepts that are covered in the book to help readers gain an understanding of strategic management. Following this, the complexities of business policy are investigated, including how organisations can formulate and execute efficient strategies to accomplish their objectives.
The book places significant emphasis on the concept of globalisation, acknowledging the interdependence of international markets, economics, and cultures. It addresses issues pertaining to cross-border competition, cultural diversity, and international expansion, as well as the opportunities and challenges that globalisation presents.
The significance of creativity and adaptation in driving organisational success is brought to light by the book’s focus on innovation, which is another key topic of the book. It investigates the role of technology in promoting innovation and explores a variety of strategies for nurturing innovation within organisations, including process enhancement and product development.
The book emphasises the significance of incorporating sustainable practices into strategic decision-making, which is essential in today’s corporate environment, when sustainability is a critical issue.
Practical understanding of business policy and strategic management is imparted through the book’s extensive use of real-world case studies and illustrations. Through the use of these examples, fundamental ideas and principles are brought to life, enabling readers to apply theoretical knowledge to situations that occur in the real world.