Consumer Behaviour
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Consumer Behaviour
₹560.00
Availability: 2 in stock

Best Quality
Premium products crafted with care, ensuring long-lasting durability and reliability.

Cost Effective
Affordable pricing, discounts, and exceptional value without compromising quality.

Good Shipping
Fast, secure delivery and easy with reliable courier services for your benefits of the customer.

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Q & A

Weight | 0.350 kg |
---|---|
Dimensions | 23 × 15 × 2.5 cm |
Name of Author | Prof. (Dr.) Suman Vij, Mrs. S.Subhashree, Dr. Byram Anand, Kanchan Thakur |
ISBN Number | 978-81-19152-06-3 |
No. of Pages | 215 |
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This book is a comprehensive introduction to the study of consumer behavior. It covers
a wide range of topics, including motivation, perception, learning, memory, attitude
formation, and decision making. It also discusses the role of culture, social class, and
personality in consumer behavior.
Strengths
The book is well-written and easy to understand. The authors do a good job of
explaining complex concepts in a clear and concise way. They use real-world examples
to illustrate their points, and they provide a wealth of research to support their claims.
The book is also well-organized and easy to follow.