“Research Methodology and Its Techniques” is an essential guide for students, researchers, and professionals. It covers the fundamentals of research design, sampling methods, data collection, and analysis, with detailed explanations of both qualitative and quantitative techniques. Ethical considerations and advanced methodologies like meta analysis and big data analytics are also explored. The book provides practical insights into writing and presenting research, making it a valuable resource for conducting rigorous and impactful studies across various disciplines.