PRINCIPLES OF ECONOMICS AND MANAGEMENT

Dr.Juhi Gautam is working in Management department of Neelkanth group of institutions ,Meerut.She worked at Shri Ram group of college in MBA deptt.as coordinator of MBA for more than 10years.She also worked as faculty of management deptt in IIMT engineering college Noida taking responsibilities of BBA,BCA,MBA.She had completed her Ph.D on topic" Pricing and sales promotion policy of Bajaj auto Ltd and Hero honda motors Ltd -A comparative study.She had attended several national and international seminars like Issues and Policies of governance and law.,Women wellness opportunities and challenges ,Higher education and socio-economic development of India -Opportunities and challenges,Role of Youth intellect and industrial world in Swach Bharat abhiyan etc.She actively worked in research paper work with good adaptability skills and their content stay up to modern constantly changes.She had good Research skills that reflects in their arguments.Her main area of interest in organisational behaviour, Strategic management, Human resource management and Entrepreneurship.Main highlights of her research paper as International and brunal performance of Bajaj auto Ltd in two wheeler marketing., "Financial appraisal performance of FMCG in Indian companies.An analytical study of Nirma Ltd and Dabur","Tax avoidance and direct taxes study of trends CSR expenditure in India.She had the good expertise in her field and this experience help others.She had innovative thinking and have the ability to inspire and motivates others .She has practical insights and strategies for effective management,her ability to navigate challenges and drive organisational success and her emphasis is on building strong teams and fostering positive work culture.