The process by which an organisation reinvents or redesigns its corporate strategy in order to generate value for the company as well as its customers, promote business growth, and establish a competitive advantage is known as strategic innovation. Organisations must implement this form of innovation in order to keep up with the rapid pace of technological advancement. Successful companies that implement strategic innovation can achieve favourable outcomes without inherently modifying the products, services, or supporting technologies they offer their clientele. Strategic innovation frequently denotes executive-level innovation initiatives. IT Strategy & Innovation is suitable for undergraduate, graduate, and professional level courses in IT Management, IT Innovation, and IT Strategy, all of which aim to understand how IT creates organisational value. The primary objective is to equip professionals with the necessary skills to address challenges related to IT strategy and management within an evolving IT landscape that is concurrently transforming businesses. By integrating the perspectives and experiences of forward-thinking organisations, the book demonstrates the implementation of IT strategies in modern businesses and illuminates crucial issues.