BUSINESS, MARKETING, AND FINANCE: BASICS AND PRINCIPLES

Business, Marketing and Finance provides the knowledge and skills students need for careers in business and marketing. Students begin exploring roles and functions that business and marketing play in a global society, develop an understanding of the market place, as well as understanding product placement and promotion. This book focuses on developing knowledge and skills around marketing, pricing, distribution and management, while also focusing on economics and interpersonal skills. This book also addresses exploring career options in business and marketing as well as securing and keeping a job. Additionally, it can help students in becoming more valuable as employees. Becoming knowledgeable about how business operates and contributes to our society can assist students in becoming better citizens. Understanding how the economy operates can help make students better consumers.