Business Economics: Principles, Applications and Decision-Making | AGPH Books

Book Title: Business Economics: Principles, Applications and Decision-Making

Business Economics: Principles, Applications and Decision-Making explains how economic reasoning supports effective business decisions. The book introduces core economic concepts and gradually builds analytical skills required in modern organisations. It connects theory with practice in a clear and systematic manner.
The book covers consumer behaviour, pricing strategies, production, and cost analysis. It also explains how firms respond to incentives, competition, and market structures. In addition, macroeconomic aspects such as national income, fiscal policy, monetary policy, and globalisation are discussed. These topics help readers understand the wider economic environment affecting business decisions.
The book uses examples, illustrations, and decision-oriented discussions to strengthen practical understanding. It encourages analytical thinking and strategic evaluation. This book is suitable for students, educators, and professionals seeking a structured and applied approach to business economics.

About the Author

Dr. Vijay Kumar Tiwari is an Assistant Professor of Commerce at Government Degree College, Sukrauli, Kushinagar, Uttar Pradesh. He holds M.Com, UGC-NET, Ph.D., and a Post Graduate Diploma in Yoga. With more than twenty years of teaching experience, he has expertise in Commerce, Economics, Management, Marketing, Statistical Analysis, and Research Methodology. He has published research papers, books, and patents and actively participates in academic seminars and...