Book Title: Business Economics: Principles, Applications and Decision-Making

Business Economics: Principles, Applications and Decision-Making explains how economic reasoning supports effective business decisions. The book introduces core economic concepts and gradually builds analytical skills required in modern organisations. It connects theory with practice in a clear and systematic manner.
The book covers consumer behaviour, pricing strategies, production, and cost analysis. It also explains how firms respond to incentives, competition, and market structures. In addition, macroeconomic aspects such as national income, fiscal policy, monetary policy, and globalisation are discussed. These topics help readers understand the wider economic environment affecting business decisions.
The book uses examples, illustrations, and decision-oriented discussions to strengthen practical understanding. It encourages analytical thinking and strategic evaluation. This book is suitable for students, educators, and professionals seeking a structured and applied approach to business economics.

About the Author

Dr. Vijay Kumar Tiwari is an Assistant Professor of Commerce at Government Degree College, Sukrauli, Kushinagar, Uttar Pradesh. He holds M.Com, UGC-NET, Ph.D., and a Post Graduate Diploma in Yoga. With more than twenty years of teaching experience, he has expertise in Commerce, Economics, Management, Marketing, Statistical Analysis, and Research Methodology. He has published research papers, books, and patents and actively participates in academic seminars and conferences.

Dr. Santosh Kumar Ray is an Assistant Professor of Commerce at Mahant Avaidyanath Rajkiya Mahavidyalaya, Jungle Kaudiya, Gorakhpur, Uttar Pradesh. He has 23 years of teaching and research experience. His academic interests include Commerce, Economics, Management, Accounting, Banking, Finance, and Research Methodology. He has published several research papers, books, and patents and remains actively engaged in academic development.

About The Publisher: 

AGPH Books | AG Publishing House is a Professional Self Book Publishing house based in Central India, specializing in academic, professional, fiction, and non-fiction books in both print, digital and audio formats. The publishing house produces textbooks, research and reference works, biographies, self-help titles, children’s books, literary fiction, poetry, and general interest publications. With a transparent publishing process and strong digital distribution, AGPH Books ensures global availability through Google Books, Amazon, Flipkart, and its official website store, supporting authors and institutions in reaching a wide and diverse readership.