Behavioural Research- Principles and Applications covers the fundamentals of behavioural research. Providing core ideas and sophisticated methods, this book is essential for human behaviour researchers. The scientific study of behaviour examines the factors that drive human behaviour and relationships. The book balances theory and practice for students, researchers, and professionals. The book opens with a full introduction of behavioural research ideas, designs, and data gathering methods. It emphasises rigorous technique and ethical issues, preparing readers to perform credible research. The book helps readers comprehend behavioural studies by laying the groundwork in ideas and research methods. Behavioural Research- Principles and Applications shows how behavioural research is used in practice. Behavioural insights may be used to education, healthcare, marketing, and public policy. The book shows how behavioural research solves modern problems and informs decision making in many areas via thorough case studies and practical examples. The book invites readers to think critically and imaginatively about their research to connect theory and practice. It aims to increase respect for behavioural research’s role in solving complicated problems and expanding knowledge. With its core information and practical advice, Behavioural Research Principles and Applications is a crucial resource for behavioural research practitioners.