Advanced Research Methodology: Concepts and Practical Applications offers a comprehensive and balanced approach to understanding the art and science of research. Designed for postgraduate students, researchers, and professionals, the book provides a clear roadmap from identifying research problems to presenting findings with confidence and precision. Covering both quantitative and qualitative paradigms, it delves into research design, data collection, sampling techniques, hypothesis formulation, and ethical considerations-ensuring readers grasp both conceptual foundations and practical execution. Advanced chapters explore statistical tools, multivariate analysis, structural equation modelling, forecasting, and the role of Al and machine learning in research, preparing learners for data-driven decision-making in the digital era. Each chapter integrates theoretical insights with hands-on illustrations, fostering a strong connection between methodology and application. The book emphasises critical analysis, ethical responsibility, and academic integrity, enabling learners to produce research that is original, credible, and impactful. Distinctive for its clarity, logical progression, and interdisciplinary relevance, this text serves as an invaluable resource for anyone aspiring to conduct systematic, ethical, and innovative research. Whether for thesis writing, professional inquiry, or institutional studies, it provides the tools, techniques, and confidence to transform ideas into evidence-based contributions that advance knowledge and practice.