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A Text Book Of Consumer Behaviour

A Text Book Of Consumer Behaviour

by Dr. M. Rajeswari, Dr. R. Magesh

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Description

Accounting is one of the important tools for modern managers, providing quantitative information, primarily of financial nature, necessary for making vital economic decisions. The book “Accounting for Management” covers all the areas required to gain a firm foundation in the subject. The book has several distinctive features. The subject matter has been divided into convenient chapters, unit-wise, as required by the course curriculum. It is written in simple and straight style. The book provides Learning Objectives at the beginning of each chapter to tell the students what they will learn after studying the chapter. At the end of each chapter, there are exercises like self-assessment and Questions Further Readings. These are more demanding and extensive questions, mostly computational, and should further reinforce your knowledge and understanding. The book is written in an ‘open learning’ style, which has been adopted because we believe that readers will find it to be more ‘user-friendly’ than the traditional approach.

Product Details

No. Of Pages:188
ISBN:978-81-19338-53-5
Subjects: Business Studies

Shipping Details

Weight: 0.35 kg
Length: 23.00 cm
Width: 15.00 cm
Height: 2.50 cm

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A Text Book Of Consumer Behaviour by Dr. M. Rajeswari, Dr. R. Magesh | AGPH Books Store