A Handbook On Commerce & Management : Applications, Concepts & Technologies (Volume-1)

This is an edited book containing contributions of various researchers from various regions of globe. This book offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying commerce and managment at undergraduate or postgraduate level, and also used by many business managers, this is the essential book to keep pace with technology, strategy and implementation.