“Introduction to Consumer Behaviour” is a thorough and incisive examination of the complex environment that regulates consumers’ decisions and actions in the marketplace. This book, written by specialists in the area, is an invaluable resource for students, professionals, and anyone interested in understanding the dynamics that drive consumer decision-making. The book starts with a basic introduction of the major principles and theories behind consumer behaviour. Readers will learn about the psychological, sociological and cultural elements that influence how people perceive, assess, and react to different goods and services. This basic information lays the groundwork for a more in-depth investigation of the many facets of consumer choice processes. Beyond theory, the book engages readers with real-world examples and case studies that bring consumer behaviour concepts to life. Each chapter provides practical insights that bridge the gap between academic principles and daily experiences in the marketplace, whether it is studying the influence of cultural subtleties on purchase choices or deconstructing the function of advertising in creating customer views. This book’s comprehensive approach to the topic is one of its most notable aspects. It goes beyond standard viewpoints by incorporating the most recent research and consumer behaviour trends. The book represents the dynamic of the subject and gives readers with modern insights to traverse the ever-changing environment of consumer markets, from the effect of digital technology to the rising demands of socially aware customers.