Data Analytics – Principles, Tools and Practices is a comprehensive guide that explores the field of data analytics, providing a thorough understanding of its principles, methodologies, and tools. Written by experts in the field, this book serves as an invaluable resource for students, professionals, and researchers seeking to gain proficiency in data analytics and leverage its potential to drive business success. The book takes a systematic approach to data analytics, covering the entire analytics lifecycle from data collection and preprocessing to analysis, modelling, and interpretation of results. It offers insights into various analytical techniques, including descriptive, diagnostic, predictive, and prescriptive analytics, equipping readers with the necessary knowledge to extract meaningful insights from complex datasets. With a focus on practical applications, the authors present real-world case studies and examples, demonstrating how data analytics has revolutionized finance, healthcare, marketing, and manufacturing industries. The book also addresses ethical considerations and data security, emphasizing the responsible handling of data and privacy protection. Throughout the chapters, readers are introduced to various tools and technologies commonly used in data analytics, including statistical software, programming languages, data visualization tools, and machine learning algorithms. The authors provide step-by-step instructions and code snippets to facilitate hands-on learning and practical implementation. Data Analytics – Principles, Tools and Practices empowers readers with the necessary skills and knowledge to navigate the complex landscape of data analytics and make informed decisions based on data-driven insights. Whether you are a student, professional, or researcher, this book will be your comprehensive guide to mastering data analytics principles, tools, and practices.